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Chandigarh 01st July:- The way to a woman's heart is paved with a million faux pas! To save boys from making the same mistakes over and over again in their quest to understand 'what women love', MTV, the iconic youth brand, has launched the eighth season of their massively successful non-fiction show andguide to finding romance - KarbonnSmartMTV Splitsvilla. This season, taking the lead on teaching the boys the way to translate a woman's feelings, are none other than sultry temptress Sunny Leone and dashing 'Roadie' MTV VJ Rannvijay, who will be seen hosting the show together. So gear up as the love lessons are about to begin as KarbonnSmartMTV Splitsvilla 8 goes on air this Saturday, 4th July 2014 at 7 PM, only on MTV.
This season, the odds are tipped in the favour of the girls as the boys will be seen doing all the 'mehnat' to find a way into their lady love's heart! To make the incline to success more slippery, the devious creators of the show in association with the mischievous Sunny Leone and the devilish Rannvijay, decided to 'Kill Boring' by having some more fun at the boys' expense by changing the format of the show. To show the boys what women truly value in a man, this time, the creators of the show are pitting 8 celebrity boys against 8 regular boys to woo 14 girls! Set against the gorgeous backdrop of pristine beaches of Goa, the show will be an interesting insight into a woman's heart and the secrets it holds. Will the girls opt for the glitz and glamour surrounding the hot celebrities or will the boys next door with their worldly knowledge and charm win the ladies over? To keep the nail-biting excitement going, the show will air on both Saturday and Sunday at 7 PM for the first two weeks, thereafter it will be showcased on each Saturday at 7 PM.
Announcing the launch of the show's latest edition, Aditya Swamy – EVP &Business Head, MTV said that we are in the 8th season of Splitsvilla and the temperature is soaring at an all-time high. The all new combination of Sunny and Rannvijay has given the show a whole new flavour as we explore the theme of 'What Women Want'. We have a record number of brand partners this year which reflects the growing popularity of the show. Leveraging our huge fan base on Social Media with exclusive digital content and combining it with a multimedia marketing campaign, I am looking forward to a record opening for this season as we give our audience double the action by launching the show for the first time as bi weekly.
Commenting as the host of the show consecutively for the second time,Sunny Leone said, "KarbonnSmart MTV Splitsvilla is always so much fun! And this time is going to be crazier than ever. I am thoroughly excited to be back on the show and I'm intrigued to find out what the boys will come up with too woo the women they like. I'm sure it's going to be fun, I know I've had a lot of fun shooting with all these wonderful contestants and Rannvijay, who's just a big ball of energy! Make sure you don't miss the show, it's going to be way cooler than last season.
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