Monday 27 October 2014

Blenders Pride Punjab International Fashion Week Announces its Fifth Edition

By 121 News Reporter

Chandigarh 27th October:- Blenders Pride Punjab International Fashion Week's 5th Edition has been announced today by the Gaurav Sharma Founder, Storm Fashion Company – India, Host Designer Sonu Gandhi along with show director Lovell Prabhu, choreographer Jeet Brar and Hair & Makeup specialist Ms. Ritu Kolentine .  Film actress, Simran Kaur Mundi and actor Arjan Bajwa have been appointed as the Style Ambassadors for BPPIFW. They were present to lend support and celebrate the launch of the most awaited fashion week to hit Punjab this year.

BPPIFW will be held from 31st October to 02nd November at Radisson Blu, NBD Hotels and will witness 8 fashion representations coming together to set new trends in fashion and business in the financial hub of Punjab - Ludhiana. For this season, BPPIFW features 2 Ludhiana, 3 Mumbai, 1 Delhi, 1 Kokata, and 1 New York  based designers namely, Sonu Gandhi, Rocky S, Jattinn Kochhar, Sanjana Jon, Mona Pali, Riyaz Gangji, AD Singh and the cradle of designers from INIFD. BPPIFW endeavors to promote, support and nurture a promising list of budding designers along with collections of established designers who have shown on Indian as well as international runways and have made a mark in the industry. BPPIFW will showcase a grand opening with a mesmerizing collection by designer duo MonaPali. Sanjana Jon a popular name in the International Fashion Industry is today a force to reckon with. Her glamorous designs will feature as the 'Grand Finale' for BPPIFW.

Raja Banerji, GM Marketing - Pernod Ricard India, the presenting sponsors of the fashion week comments, that Blenders Pride has been at the vanguard of fashion with an association built over the years. Punjab is an important market and the brands participation only helps build this association further.

Ms Reet Sahu, CEO Storm Fashion Company said that it's our prestigious annual calendar fashion event in Punjab and we have witnessed superb growth and commitment from all investing partners and talent community over the last four years. This year we hope to make it more magical and grand In terms of talent participation and production scale.


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