Tuesday 29 April 2014

Cadbury India launches Cadbury 5 Star Chomp

By 1 2 1 News Reporter

Chandigarh 29th April:-- Cadbury India, has announced the launch of Cadbury 5 Star Chomp. A new entrant under the Cadbury 5 Star umbrella, Cadbury 5 Star Chomp promises to offer consumers an irresistible combination of chocolate, caramel and nougat of Cadbury 5 Star, along with the crunchiness of peanuts.

Speaking on the launch of Cadbury 5 Star Chomp, Siddhartha Mukherjee, Director - Chocolate Category & Media, Cadbury India, said, that as category leaders we see a market making opportunity with Cadbury 5 Star Chomp. The product has been developed keeping in mind the evolving consumer palette. Cadbury 5 Star Chomp will introduce consumers to a completely new eat experience. Moreover, this launch is an important milestone in the journey of Cadbury 5 Star and is expected to widen the brand's play in the category. We therefore see the launch of Cadbury 5 Star Chomp expanding the repertoire of Cadbury 5 Star. Priced at Rs. 15 for a 30gm bar, Cadbury 5 Star Chomp is all set to give chocolate lovers a wonderful & engrossing eat experience.


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