Sony Launches True RGB LED TVs

By 121 News

Chandigarh, July 20, 2026:-Sony, expanding its television segment, has launched a 55- to 85-inch True RGB TV series. The launch took place at X Inc., the oldest and largest Sony Center in Sector 8, SCO 147-148, in Chandigarh, in the presence of Sony officials and the public. Sony's 55- to 85-inch True RGB TVs will create a cinema-like experience at home.

Branch Manager Ashwini Chaudhary explained that Sony has launched a premium model of its True RGB TV series, designed to deliver a big-screen, theater-like home entertainment experience. This TV features Sony's advanced XR AI processor, which uses artificial and cognitive intelligence to process content and signals in a natural and human-like manner, ensuring that viewers perceive each frame as realistic.  XR Backlight Master Drive technology combines thousands of independent LEDs with precision dimming algorithms, resulting in ultra-bright highlights and deep blacks, delivering enhanced contrast and detailed dynamic range.

The first-of-its-kind True RGB TV supports Dolby Vision and Dolby Atmos, along with DTS:X and IMAX Enhanced.

Sony True RGB LED TVs are priced in India starting from ₹195,000 to ₹493,000, and are available across all official Sony stores (Sony Center and Sony Exclusive), ShopatSC.com, major electronics outlets, and leading e-commerce platforms. The company is also offering offers at launch, including a three-year full warranty, cashback of up to ₹20,000 on select credit cards, and fixed EMIs starting at ₹10,000 per month.  Additionally, the 3D spatial sound claims to provide a cinema-like experience at home.

Ashwani Chaudhary further explained that additional features include Sony True RGB Backlight Master Drive Pro, RGB Triluminos Max, Luminance Booster, Smooth Color Gradation, X-Wide Angle Pro, Acoustic Multi-Audio+ (65" and larger), XR Processor with Cognitive Intelligence along with Google TV with Gemini, XR Contrast Booster 20, XR Clear Image, Studio Calibrated, Sony Pictures Core, PS5 Remote Play, Gaming Multiview on YouTube, Dolby Atmos Vision, Eye Max Enhanced, Echo Dashboard 2, Hands-Free Voice Search, Find My Remote, and Mirage Stand for wire management.