Thursday 30 April 2015

Paper Boat Partners with Indo Nissin Targets National Footprint

By 121 News

Chandigarh 30th April:- Paper Boat has entered a strategic partnership with Japanese food giant, Indo Nissin Foods. The collaboration will see Paper Boat and Indo Nissin Foods coming together to reach newer geographies, helping Paper Boat strengthen their distribution and brand presence in tier II cities and some rural pockets. Through this partnership, Paper Boat will distribute a newly launched pack of 200ml SKU of their four country-wide favourite flavours – AamPanna, Aam Ras, Jaljeera, and Jamun Kala Khatta. Sharing a tradition of innovation and led by strong cultural values, the tie-up is believed to be complementary for both the brands. Indo Nissin Foods, the makers of the famous 'Top Ramen' noodles and other instant noodles products including 'Cup Noodles' and 'Scoopies' will distribute the new Paper Boat SKUs across India.

Affirming his optimism on this partnership, Gautam Sharma, MD, Indo Nissin Foods said that they are happy to associate with Paper Boat in this first of its kind distribution tie-up. We feel that there is a tremendous cultural fit between the two companies. They are innovators in the instant noodles category. Paper Boat is an innovator in the traditional beverages category. Moreover, the distribution channel being explored is quite in tandem. We already have a strong hold in distribution, and good penetration, and Paper Boat intends to go the same way.

Commenting on the partnership, Neeraj Kakkar, CEO and Founder of Hector Beverages, said that they are excited to partner with a global leader such as Indo Nissin, whose distribution network will aid us in creating a national presence. This strategic partnership is aimed at giving consumers more access and options to buy the brand, which is something that every company strives for. Indo Nissin's market knowledge and distribution network will greatly support us in reaching out to more markets.

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