Thursday, 26 March 2015

Videocon’s Unveils New TVC ‘India ke Rang’

By 121 News

Chandigarh 26th March:- Videocon, has unveiled its new TV campaign, 'India Ke Rang' in the segment. Reinforcing its commitment of durability and educating the masses of the functionality of a Washing Machine, the new TVC pays tribute to Videocon's exceptional performance in the category for over three decades with more than 50 million satisfied customers.

Acknowledging unique relationships and depicting million emotions of a diverse country like India, the TVC features different families across the country celebrating their distinct festivals and leading their day-to-day life. In all the different situations, Videocon is seen to be a common aspect, lending its expertise in the Washing Machine segment to brighten up their lives and keeping them carefree. The concept is supported by the tag line, 'Hum Nikhareinge Zindagi ke Har Rang, Videocon Washing Machine'. The new TVC is a soulful rendition that reminisces about Videocon's cult TVCs around Washing Machine.

Speaking about the new Campaign Sunil Tandon, Group CMO, Videocon said that Videocon was the first company to launch Washing Machines in the country and this segment is one of our key strengths and among the best selling product categories. Our past TVCs around Washing Machine have been successful by not only being able to effectively communicate the essence of the product but also to educate the masses about its functionality i.e. from cleaning, to washing and then drying. Known to be a cult TVC with a memorable jingle, we wanted to recreate the same magic again. We aim to make the Washing Machine segment synonymous to Videocon, and are confident that people will be able to relate to the new TVC that we have crafted.



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