Rasna launch Ju-C Ready-to-Drink Beverage

By 1 2 1 News Reporter

Chandigarh 24^th July:--Rasna, the leader in the concentrated drinks category stormed into the ready-to-drink beverage segment with the launch of a refreshing new offering Rasna Ju-C to its strong powder concentrate portfolio. Rasna Ju-C ready-to-drink (RTD) beverage – was unveiled by Arshad Siddiqui in the city today.

Ju-C is designed to facilitate the rapid expansion of Rasna's presence into venues where healthier, quick serve options have become an essential component of the menu offering, such as K-12 schools, college campuses &university locations, convenience stores, mom and pop stores including entertainment venues. The new range is expected to leave consumers wanting for more.

Arshad Siddiqui, CEO & President, Rasna Beverages Division said, "Rasna Ju-C is a brand new and innovative addition to our existing portfolio and is sure fulfil the need gaps for consumers, according to their tastes and preferences. The introduction of the new category signifies our acknowledgement that we have developed an innovative product and believe in offering the best products to our customers; products that are enriched with natural taste, more nutritional value and a variety of flavours albeit at very competitive prices. We are sure that the consumers of Chandigarh will savour this new drink"

Arshad Siddiqui, further added that There is an increasing trend of consumers making healthy choices in their food consumption. Rasna Ju-C juices are being introduced on the platform of tastier, healthier and fun. This is a differentiated proposition which we believe will help to garner larger market share. He also added, Ju-C with 100% RDA of Vitamin C is a convenience of pet bottle will cater to today's active kids who need constant energy."

Ju-C will be available across the city in four tempting flavours (Mango, Apple, Orange and Mixed). The beverage will be available in a very convenient and preferred format – 250 ml bottle - priced at Rs 18/-; the 1-litre bottle is priced at Rs.65 for Mango and Rs. 75 for Apple, Orange & Mixed