Friday, 14 February 2020

Zee Punjabi Breaks Records: Becomes the Biggest General Entertainment Channel Launch

By 121 News 

Chandigarh, February 14th, 2020:- Zee Punjabi, the first ever General Entertainment Channel (GEC) of Punjab has become one of leading channels of Punjab in first month of its launch. With 31% share in the GEC category in Punjab and 8 out top 10 entertainment shows in Punjab Market being from Zee Punjabi, the channel broke several records.

Launched on 13th January, 2020, the channel has managed to create an impact with the viewers of Punjab.With focus on stories inspired by Punjabiyat, the content includes classic love story of 'Heer Ranjha', music reality show 'Sa Re Ga Ma Pa' featuring Gurdas Maan as mentor and Jazzy B, Sonu Kakkar and Jaidev Kumar as Judges and a skit based comedy show "Hasdeyaan De Ghar Vasde" with Gurpreet Ghuggi as the host.

Speaking on the achievement, Amit Shah, Cluster Head –North, West and Premium Channels, ZEEL said that Zee is known for creating emotionally enriching content. We are committed not just to create original content in sync with Punjabi culture but also break new grounds on regional language television with an understanding of the new consumption habits of TV viewers.

Speaking of the BARC ratings, Rahul Rao, Business Head, Zee Punjabi said that he want to thank our viewers for such a grand welcome. The credit for this achievement goes to entire team. While it validates our beliefs and our focus on the Punjabi Culture, we will keep working hard to bring out more stories of Punjab and Punjabis

The channel offers an extensive line-up of fictional and non-fictional shows including Heer Ranjha,, Khasma Nu Khani, Kamli Ishq Di, Tu Patang Main Dor and Vilayti Bhabhi etc. In the Non-Fiction genre, Sa Re Ga Ma Pa, Hasdeyaan De Ghar Vasde, Jee Aaya Nu and Aajo Jine Khedna Hai have also contributed to the successful launch of the channel.

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