SAR Group Re-establishes Its Core Business of Inverter and Inverter Batteries Under Livguard Energy Technologies

By 121 News

Chandigarh 26th October:- Livguard Energy Technologies (A SAR Group company) now enters the inverters and inverter batteries and household solar segments. Inverter battery & solar segments represents 55% of the 25000 crore battery market in India. Livguard has already emerged as a strong player in the automotive battery segment in a short span of 4 years since its inception. Leveraging the strong legacy of SAR Group, with extensive trade relationships and path breaking design & innovation, Livguard is making a strong and determined push to emerge as a leader in these segments of the inverters and inverter battery market.

The company is targeting revenue of INR 2000 crores, in 2018-19 financial year, through a network of over 1000 distributors and 25000 dealer PAN India.

The company intends to focus in Punjab with a strong network of 25 distributors and 2000 dealers.

Speaking about the brand's competitive strategy, Rakesh Malhotra, Founder, commented that Livguard is bringing a complete portfolio to target each customer segment in the Inverter battery & household solar market with differentiated product portfolio backed by path breaking design technology & innovation, performance, quality product warranties and differentiated service. We will establish our brands strongly and aim for leadership position in the markets across the country.

Navneet Kapoor, Chairman and Co-Founder, SAR group mentioned that the company has invested over 250 crores in establishing a new 21-acre manufacturing facility in Himachal Pradesh. With this greenfield investment, Livguard now has an annual production capacity of 1.8 million Tubular Inverter Batteries, 1.2 million inverters, 2.8 million Automotive & E-rickshaw Batteries and 2.0 million Motorcycle Batteries.

Also present on the occasion,  Gurpreet Singh Bhatia, CEO, Livguard stated that Livguard understands that a consumer looks for design, higher life, higher backup, higher performance and maintenance-free operation in a quality product. Livguard seeks to cater to modern consumers looking to upgrade from their current inverters to new smart inverter portfolio.

Livguard has a dedicated customer service branded as LivServ wherein a team of 500 service engineers will deliver doorstep service using service automation to customers nationwide.