Tuesday, 9 February 2016

BMW India Introduces BMW Privé

By 121 News

Chandigarh 09th February:- BMW India has introduced BMW Privé, an exclusive luxury privilege program, for its select customers. A first-of-its-kind program in the Indian automotive luxury segment, BMW Privé offers unmatched benefits across travel, lifestyle, sports, adventure and special BMW ownership privileges throughout the world.

Philipp von Sahr, President, BMW Group India said that at BMW, quality is paramount. Be it the vehicles we engineer, the services we provide or the experiences we deliver. Our pursuit of excellence drives us to nothing short of the very best. BMW Privé is a testament to this belief. Created to celebrate and cater to the discerning taste of our customers, it is a mélange of bespoke lifestyle experiences. He added that this exceptional platform will be curated with hand-picked privileges on a regular basis, allowing our clientele to immerse themselves in true luxury. The program features four main categories: Bespoke Travel, The High Life, Grandstand and BMW Privileges.

 

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