Idea Launches High-Speed 4G LTE Services in Punjab and Haryana

By 121 News

Chandigarh 14^th January:- Idea Cellular, today announced the launch of its high speed 4G LTE services across four more states in India, Punjab,  Haryana, Madhya Pradesh and Chhattisgarh. With this launch, the company has expanded its 4G LTE service footprint to 7 telecom service areas, including the 4 telecom circles of South India, namely Andhra Pradesh & Telangana, Karnataka, Kerala and Tamil Nadu & Chennai, which were launched in December 2015. Idea's 4G LTE services will be available across 183 towns in these 7 telecom service areas by 31^st January 2016.

Announcing the expansion of 4G services Ambrish Jain, Deputy Managing Director, Idea Cellular said that since last week of December 2015, Idea has rapidly rolled out its high-speed 4G LTE network to cover 7 major markets in India. By March 2016, our services will extend to 3 more key markets namely, Maharashtra & Goa, North East and Orissa, and by June 2016, Idea's 4G footprint will cover 750 cities across 10 telecom circles.

He further said that major towns to be covered with Idea's 4G LTE services in Punjab include the large towns of Chandigarh, Firozpur, Hoshiarpur, Kapurthala, Moga and Pathankot while Ambala, Karnal, Hissar, Panipat, Rohtak and Sonipat are among towns being covered in Haryana. Other major towns including Jalandhar, Muktsar, Patiala, Sangrur, Charkhidadri and Pinjore will follow by 31^st January 2016. He said that Idea Cellular is one of the leading mobile telecom service providers with 6.4 million and 4.6 million satisfied consumers in Punjab and Haryana respectively. Idea offers extensive 2G services on 900 MHz platform in over 12,500 towns and villages of Punjab and across 6,500+ towns and villages in Haryana, wide coverage of 3G services, and has now introduced its high speed 4G LTE services with a large network coverage.

Giving more detail about the 4G LTE services, he said that Idea Cellular currently holds 1800 MHz 4G spectrum in these 10 Telecom circles which cover 50% of telecom market but over 60% of Idea's gross revenue. Additionally, Idea has recently signed an agreement with Videocon Telecommunications Limited for acquiring 'Right to Use' 1800 MHz spectrum under 'Spectrum Trading Agreement' in two of its key telecom leadership markets of Gujarat and Uttar Pradesh (West). Post completion of this transaction, 4G services will be extended to 12 service areas, covering 75% of Idea's revenue base in the country.

According to Sashi Shankar, Chief Marketing Officer, Idea Cellular that Idea customers with 4G devices in these 183 towns can now start experiencing superfast speeds by simply upgrading their existing SIM cards to new 4G SIM cards. The company is also offering attractive subscription plans to digital content including a wide range of the latest Music, Movies and Games. Idea has also partnered with leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones.