Thursday, 13 August 2015

Renault Announce Association with A R Rahman

By 121 News

Chandigarh 13th August:- Renault India, announced its association with India's Best Music Composer - A R Rahman, who has created the track for Renault India's new brand campaign. The foot tapping creation will have an immediate connect with the listeners, and will perfectly complement the magic that Ranbir Kapoor, who Renault recently announced as  its brand ambassador, will bring to the TVC that will go on air shortly.  The composition, titled "Re Re Re Raftaar" is a lively and mellifluous mix that celebrates life in India. This association marks the formation of a trinity of iconic brands in the form of Renault, Ranbir Kapoor and now A R Rahman, who are all synonymous with passion and innovation and individually enjoy a universal appeal.

Speaking on the association, Sumit Sawhney, Country CEO and Managing Director, Renault India Operations said that the fourth year celebrations continue at Renault India. After announcing India's best actor Ranbir Kapoor as our brand ambassador, it is only fitting to have India's best music composer create the theme track for our new brand campaign. Both Ranbir and Rahman perfectly embody our brand promise, Passion for Life, and they represent the DNA of brand Renault, which stands for being vibrant, forward looking and connected to people.

 

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