MTV Brings Fashion Back in Style with the Launch of India’s Next Top Model

By 121 News

Chandigarh 15^th July:- MTV, the iconic youth brand, is all set to bring fashion back in style for all its viewers with the launch of a brand new show TRESemme & MTV present India's Next Top Model, Co-presented by Lakme, Powered by Amazon.in, the first ever Indian adaptation of the extremely popular show America's Next Top Model. The Indian version of the CBS sensation 'America's Next Top Model' created by Tyra Banks is being launched by license holder & producer Bulldog Media & Entertainment. In a quest to bring the era of the supermodel back, MTV has teamed up with the style diva of Bollywood Lisa Haydon, who makes her television debut with this show, and ace photographer Dabboo Ratnani who will be seen judging thirteen fresh faces in the race to win the title of India's Next Top Model. The girls will be mentored by none other than MTV VJ and fashionista Anusha Dandekar and grooming expert Neeraj Gaba.  TRESemme & MTV present India's Next Top Model, Co-presented by Lakme, Powered by Amazon.in will go on air from Sunday, 19^th July 2015 at 7 PM, only on MTV.

Speaking about the show Aditya Swamy, EVP and Business Head MTV said that young people aspire to be part of global platforms and when it comes to fashion, the Top Model franchise is as big as it gets. This show will transform the lives of the 13 girls forever. And that's what MTV is all about. BIG & BOLD. This exciting partnership that brings together the best of the best -TRESemme, CBS, Bulldog and MTV. I look forward to the beginning of a long and exciting journey together.

Roxanne Pompa, the VP of international sales and production at CBS Studios International, said that the America's Next Top Model format continues to entertain audiences all around the world and we are excited to have the opportunity to see the Indian version make its debut. It is a show that has a great amount of style, glamor and entertainment, and we are confident that Bulldog Media & Entertainment and MTV India will deliver a ground breaking and enjoyable experience for viewers in India.

Speaking about the show Akash Sharma, Co-Founder and Executive Producer, Bulldog Media & Entertainment, the exclusive rights holder and producer for the India franchise of 'America's Next Top Model' said that we are proud to be associated with CBS Studios International and MTV India to launch the Indian version of 'Next Top Model' in the country. The property today is a worldwide phenomenon and viewed in over 100 countries across the globe with more than 20 local versions of the format. In the countries where the show has been localised it has managed to strike a chord and go on to ratings and sponsor success; I don't see it being any different for India. The team at MTV & Bulldog has embraced the look and feel of the show capturing the format of the US version while at the same time managing to create an edgy feel for the MTV audience. I think viewers are in for a real treat and I look forward to the show becoming a regular fixture on MTV.

Speaking on the co-creation of India's Next Top Model, Prasanth Kumar, CEO, Mindshare South Asia said that content is a power social currency for brands to connect with the audience. All three partners involved HUL, MTV and Mindshare are working together to create a format that presents the value and proposition of brands with engaging content for consumers to enjoy and share. An international franchise such as 'India's Next Top Model' was best suited to the Indian audience by partnering with an International premium beauty brand like TRESemme and an iconic Indian beauty brand like Lakme - that have fashion and backstage expertise and are trend leaders with the Indian consumers and we are excited to see this show come alive on Indian television.

13 Girls have been selected for the show through an online application where the girls could email their portfolios to MTV. The girls, who hail from various parts of the country such as Allahbad, Bangalore, Bareily, Nagaland etc. will then be groomed and mentored by MTV VJ and fashionista Anusha Dandekar and image consultant Neeraj Gaba. Week on week, the girls will go through four stages of the competition - Teach - where they will be taught an essential modelling skill,Challenge - a test for them to apply what they've learnt, Photo-shoot - to determine what the results of their hard work look like and Elimination - where each week a girl will be sent home. The girls will be judged by none other than the style diva of Bollywood Lisa Haydon and ace photographer Dabboo Ratnani. Each week, the show will also witness visiting celebrity judges to up the difficulty level for the girls.