By 1 2 1 News Reporter
Chandigarh 19th September:-- Videocon Mobile Services, has unveiled its new vibrant and dynamic logo, 'Videocon Telecom'. It has also roped in the internationally acclaimed young Punjabi actor and Singer, Gippy Grewal as its Brand Ambassador. With the new logo that reflects the core values of the brand and the new face that reflects the aspirations of the youth, it intends to connect with forward-looking, modern youth segment and extend its market presence.
On the occasion of unveiling its new logo and announcing of Brand Ambassador Videocon Telecommunications Ltd. Director & CEO Arvind Bali said that He is pleased to unveil new brand logo 'Videocon Telecom' which brings with it a reinforced identity and a new vibrant approach. He said that they are also elated that the much-loved Punjabi actor and singer, Gippy Grewal is now their Brand Ambassador. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. This in addition to our all new and refreshing Videocon Telecom logo reflects our core values. Together, they create a win-win situation for us.Videocon Telecom stands for the modern, dynamic, forward-looking and multi-faceted youth of today, qualities that Gippy Grewal represents. While the new logo effortlessly connects the brand with the consumers, the young and versatile Gippy Grewal infuses fresh energy and vigour to the brand itself. The new logo creates a strong association of the brand with the telecom sector, which is complemented with the Gippy's persona that provides it the essential visibility and a strong connect creating an enviable association for both. Gippy's versatility, coupled with his simplistic approach and huge fan following shall go a long way in attracting the youth to the brand.
He further added that the choice of joining hands with Gippy Grewal was no brainer and he was our first and last choice.. He is a self-made youth icon with possibly one of the largest fan following and one of the best voices. We seek to use his charisma extensively in our forthcoming marketing initiatives, wherein he will be seen prominently across Newspapers advertisements, television commercials, digital medium, billboards, retail front displays, and on-ground activities of the brand.
Gippy Grewal, said, that he is very much excited to be a part of the Videocon family. Videocon mobile services, which is Videocon Telecom now, is a very young and vibrant brand. I can actually relate myself to the brand and this is the very reason that I didn't have second thoughts in associating myself with the brand. On this occasion he also discussed about his upcoming movies.
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