VMate’s ‘Pride of Punjab’ Campaign on Campus Applauded by Students and College Faculty in Punjab Colleges

By 121 News

Chandigarh 16^th April:- VMate, a short-video based mobile social platform from Alibaba Digital Media and Entertainment Group, has recently brought the talent-showcasing stage to campuses in major cities of Punjab, including Chandigarh, Ludhiana, Jalandhar and Amritsar. The offline presence of 'Pride of Punjab' campaign in over 50 campuses across the four cities has enabled college students to express themselves mainly through dancing, singing and rapping offline while being filmed on VMate. Over 1,20,000 students have been reached since the launch of the campaign and colleges like Shaheed Udham Singh Group of Institutions have highly praised the campaign.

Appreciating VMate's efforts to enable students showcase their talent, Er Sukhwinder Singh Sidhu, Chairman of Shaheed Udham Singh Group of Institutions said that we are glad to have VMate team to organize the 'Pride of Punjab' campaign in our campus. People in Punjab are indeed versatile, and the on-ground activity on campus does provide a good opportunity for students to showcase their talents among school friends and encourage each other for hobby development. We hope that VMate can continue such cheering effort, bringing students to a bigger stage for colorful life and a bright future.

'Pride of Punjab' has gained popularity especially amongst the youth. Youth from different cities of Punjab have been submitting videos that capture different facets of people of Punjab including dance, food, traditional attires, etc.