Chandigarh 07th February:---- Bharti Airtel’s innovative service offering through its wholly owned subsidiary Airtel mCommerce services limited (airtel money) which is India’s first mobile wallet service embarked on its journey two years back and is today a revolution in the m-commerce space, enabling millions with an easier, convenient, secure and reliable alternative to cash transactions like money transfer, railway ticket bookings, electricity bill payments, etc. offering trust, stability, reliability, security & consistency. A transparent and robust technology platform, airtel money transforms the mobile phone into a secure and convenient wallet empowering customers to save money, send money, receive money, and do all transactions faster from their mobile phones with no barriers of time, distance or costs.
The new airtel money campaign titled “directmobilese” reinforces these features with 3 television commercials. Based on brand Airtel’s ethos of fostering relationships, the TVC features a family and showcases the use of airtel money in 3 different life scenarios – money transfer, bill payment and mobile recharge. The commercials focus especially on the father-son relationship to showcase the use of airtel money to pay bills, recharge phones and transfer money instantly directly from a mobile. airtel money has witnessed a phenomenal growth in just 24 months of its launch. Over the last one year itself, the monthly active subscriber base has grown by 168.5% Y-o-Y to 1.4 million subscribers as on September 30, 2013. The transaction value has jumped to Rs. 6,541 million during the quarter as against Rs. 691 million in the same quarter last year and a total of 23.7 million transactions occurred during the quarter with an average value of Rs. 276/- per transaction.
Now available in 800 cities and towns across India - airtel money is a fast, simple and secure service that allows its users to load cash on their mobile devices and use it to pay utility bills, book rail and movie tickets, recharge any phone/DTH, shop, transact online etc directly from their mobile. Apart from serving as an easy alternative to cash / card payment options, airtel moneyprovides a powerful facility of instant money transfer to bank accounts, prepaid wallets and mobile phones. To register for airtel money, customers can just dial 400 (toll free) from anyairtel mobile or simply visiwww.airtel.in/money
The campaign has been conceptualized by Taproot and directed by Ram Madhvani and will go on air on January 20, 2014. It will be aired for 8 weeks and will be supported by outdoor, digital and retail promotions.
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