The much-awaited opening of the Tim Hortons outlet at Nexus Elante Mall here today marks the onset of the company's ambitious plans to take the Punjab market by storm with its elaborate array of delectable offerings and customised menu selections to tempt the typically Punjabi palate. The brand launch in DelhiNCR saw huge beelines of customers waiting to get the 'Tim Hortons' experience. Starting today, people can experience the 'Tim Hortons' warmth in Chandigarh.
While the Punjabi community is known for its love for food and drinks the world over, this love affair now goes much beyond traditional favourites. The Punjabi sense of taste has evolved over the years, finding expression in the fondness for world cuisines and coffee in all its avatars. It is this fast-growing coffee culture in Punjab which has prompted Tim Hortons to focus on the state as its next big destination. Moreover, Tim Hortons is immensely popular among Punjabis in Canada, especially students, and the company is looking to replicate the same brand love in Punjab.
Navin Gurnaney, CEO of the Tim Hortons franchise in India, said that Tim Hortons is not just a coffee chain, it is an experience, and we are excited to bring this experience to this region. Starting with Chandigarh, the hub of the region north of Delhi, we will soon be opening outlets in Punjab. We aim to launch 15 outlets in the state, including 5 by the end of this financial year, as part of our plan to open hundreds of restaurants in India in the next 10 years.
While its range of cheesy Melt sandwiches, Bagels, Doughnuts and bite-sized pieces of traditional doughnuts called Timbits are a must-try, you also cannot afford to miss out on its popular beverages like French Vanilla and Iced Capp, a blended frozen coffee beverage. But going a step ahead, Tim Hortons has given a typically Punjabi touch to its menu by including delicacies like Ravioli Pasta in Makhni sauce, Chole Kulcha on Flatbread and Chicken Tikka Croissant Sandwich. A unique thing about Tim Hortons is that the menu items are prepared-to-order where bread, fillings and toppings can be customised as per customers' preference.
The first Tim Hortons outlet in the region at Nexus Elante Mall features plush and tranquil interiors, and an ambience inspired by the brand's Canadian origins to add to its charm. These luxurious settings, too, has a Punjabi touch with a 'phulkari' representing the state's traditional handicraft prominently adorning the wall.
Tim Hortons had entered the Indian market in August as part of an exclusive agreement with a joint venture entity owned by Apparel Group and Gateway Partners. AG Café International Management Ltd is the master franchisee of the Tim Hortons brand in India. Canada's largest quick-service restaurant chain established in 1964, Tim Hortons has more than 5,300 restaurants across 13 countries, including the Middle East, China, UK, Mexico, Spain, Thailand and Philippines.
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