Coca-Cola Launches ‘Elevator’ Commercial with Diljit Dosanjh

 

By 121 News

Chandigarh 05^th May:- Coca-Cola India today, launched the 'Elevator' commercial with Diljit Dosanjh with a vibrant Punjabi flavour. The ad is a compelling follow-up to the "elevator" themed ad with Deepika Padukone under "Taste the Feeling" campaign which highlights the role of Coke in setting off camaraderie between a celeb and their fan. The previously-launched ad in the series has managed to garner more than 25 million views on digital channels till now.

The narrative opens with Diljit being followed by photographers outside a hotel. To escape, Diljit quickly rushes into an elevator and notices a housekeeping attendant with a service trolley inside the elevator. Suddenly there is a glitch and the elevator stops in between the floors. To lighten up the environment, the housekeeper offers a chilled bottle of Coca-Cola to Diljit. Diljit looks pleased with the gesture. He really needed a Coca-Cola right now. This is followed by great camaraderie and cheerful dancing by the two. The popular Punjabi music in the story lifts the feeling and adds to the entertainment quotient. Coke is at the centre of the advertisement which is designed to spread the message of breaking social barriers to foster a strong connect with each other and the carefree spirit within us.

The campaign will be launched on digital platforms with the exciting teasers featuring Diljit Dosanjh, followed by a pilot run of the on-ground consumer engagement activities leveraging augmented reality. The consumers may also get a chance to meet Diljit by participating in many contests and activities that the company is planning to organize.

Explaining the thought behind the campaign, Debabrata Mukherjee, Vice President Marketing, Coca-Cola India, added that Diljit is an inspiration to millions of youth in the country and we really value his association with the brand that stands for positivity and youthfulness. The commercial brings out the message of optimism, happiness and making preferred and most sold beverages in the country–Sprite and Thums Up–being the top two selling sparkling beverages.