By 121 News
Chandigarh 01st March:- Bharat Matrimony, the largest and the most trusted matrimony brand recently conducted a social media study to find out the most important criteria that were sought out by single men and women while searching for their life partner and chose a celebrity that matched their desired quality.
The study witnessed a whopping 22 million impressions and 1500 responses within two hours from its launch. With Hrithik Roshan leading in looks (70%) followed by Shah Rukh Khan for his honesty (55%), the participants were asked to select from different qualities like hard-work, respect and understanding.
The study that comprised of 62.7% of females revealed male celebrities taking the lead with Amitabh Bachchan as a favorite among all and Drashti Dhami taking the lead among the female celebrities for her good looks.
Launching the survey results, Kaushik Tiwari, Head Marketing at Matrimony.com said that we wanted to find out which qualities users look for when choosing a life partner and which of their favorite celebs matched these qualities. The social campaign offered a platform for fans to express the opinions about the desired qualities of their favorite celebrities and the results were interesting.
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