By 121 News
Chandigarh 27th June:- LYF range of smartphone+ devices today showcased its latest device, Earth 2 at its the Reliance Digital store. Earth 2 Smartphone + is the second ultra-premium device from the Elements Collection of LYF and is available across all dealers and Reliance Digital stores across the tricity of Chandigarh. Earth 2 Smartphone+ is designed to enhance the digital experience of the discerning smartphone users with its superior specifications, aesthetics, and functionality.
The newly produced TVC of LYF Earth 2 was also previewed at the event by renowned film director Punit Malhotra. The TVC, directed by Punit and produced by Dharma Production, features Bollywood's top actor Priyanka Chopra in a lively engagement with Earth 2 and its features.
Through Earth 2, LYF Smartphone+ brings a unique voice controlled camera that offers convenience and simplicity to the users. The feature can inspire a paradigm shift towards voice command controls in future smartphones.
Speaking on the new Smartphone+, Sunil Dutt, President , Devices, Reliance Retail, said that LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.
Reliance Digital, India's largest consumer electronics retailer hosted the event. The showcasing of LYF Earth 2 Smartphone+ fits Reliance Digital's core value proposition to bring the latest and leading consumer technology products first to Indian customers.
The product showcase and the TVC premiere was presented to thousands of employees, distributors and retailers through a live simulcast across almost 900 cities and nearly 20000 retailers and distributors thereby making it one of the largest such showcase of a product. The event was also streamed live on LYF's Facebook page giving millions of customers a preview of the TVC.
I think LYK Earth is a very good smartphone in terms of features , price, quality and performance. I really like the finger print sensor and processor which is octa-core Qualcomm Snapdragon 615 with 3GB of RAM
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