By 121 News
Chandigarh 28th June:- Neeraj Sharda and Sudhanshu Goyal who are management graduates from Indian Institute of Management, Calcutta have joined hands and launched two unique initiatives as part of their broad vision of transforming the offline advertising market. Their first solution is Chikoop which is an audio mobile marketing solution for all phones. Their second initiative is 8Hoarding is a revolutionary venture leading the much desired change in the way outdoor advertising industry work in India. It leverages big data intelligence, sophisticated mathematical models and inputs of advertising veterans to help brands select the right outdoor media for their campaigns.
Neeraj- Co-founder and CSO at the venture said that Indian businesses are adopting the online way of doing things and rightly so, but in a country like ours one cannot really discard the offline ways so early. They still hold the key to success given we leverage the power of technology and big data analytics to make them smarter.
Neeraj Sharda is a management graduate from IIM Calcutta and an Electrical Engineering graduate from IIT Bombay. He has been a star in academics since his early school years, achieving state ranks in Class 10th and 12th and securing place on Institute's Honor Roll of IIM Calcutta. Neeraj has worked as strategy consultant with Bain & Co. and Tata Strategy Management Group.
The venture has many awards and recognitions in its name including Hot Pitch Kolkata award from the prestigious startup network TiECON, among top 40 globally in Rice University b-plan competition, among top teams in Tata Social Enterprise Challenge and multiple international competitions conducted by IIM Calcutta.
Sudhanshu, Co-founder and CEO at the venture elaborates said that there are two ways to launch a successful venture: delivering MVP with focus on quick initial traction or work out the product in detail before looking to grow. We chose the second path as we see hundreds of startups everyday making debut with a weak offering and fading away in a short span of time. We believe that more than the early mover's advantage, it is about delivering a masterpiece which users fall in love with.
Sudhanshu Goyal who is also an IIM Caclutta graduate of 2015 batch has already served as CEO of a prominent manufacturing firm in steel industry. He joined his family business struggling against Global Recession of 2008, after dropping out from a premier Institute to help his father and led its turnaround at an early age of 18. Sudhanshu said that the contrasting backgrounds of me and Neeraj led to long and aggressive debates nights after nights during product conceptualization but now we realize that it has helped create a sophisticated offering as both of us approach things from two different angles and then converge to an understanding with the virtues of both.
Sudhanshu points out that this is just the beginning. We have identified a number of opportunities in offline marketing, each having a highly attractive market. We are ambitious and have sketched out a long-run roadmap to address them.
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