By 121 News
Chandigarh 10th May:- OYO, India's largest branded network of hotels announced that it hit unit profitability at an aggregate level across its presence in 170 cities of India. OYO had operating profits until June 2015, following which it went into aggressive expansion mode to gain market leadership. Since February 2016, the company has regained profitability at a network-level.
Speaking on this development, Ritesh Agarwal, Founder & CEO, OYO, said that OYO's strong performance is the result of our sharp focus on the quality of guest experience. We have utilized our technology, data science capabilities and the benefits of scale to achieve high number of repeat guests and growth in OYO's brand recognition. This is a clear manifestation of the rigor, passion and disruptive thinking we bring to this space. We have always maintained that success in the domestic hotels space will not be driven by size or discounting --- the market will reward businesses that are customer-first, agile and built with a differentiating factor.
Ritesh added that our team delivered 15x YoY growth with 2.3 mn booked room-night transactions in Q1 Jan-Mar 2016 while our GMV continues to grow aggressively every month. 95% of our traffic comes from our own sales channels such as app, web and call-centre. The cities driving profitability for us are those that have matured over the last year which include Gurgaon, Delhi, Hyderabad and Kolkata. We plan to grow deeper in all key business and leisure cities and triple our inventory by December 2016.
No comments:
Post a Comment