Emami Relaunches Fair And Handsome Fairness Cream With 5 Action Fairness System

By 121 News

Chandigarh 10^th May:- Emami Ltd, the FMCG major in India pioneered the men's fairness cream category with its face care innovation "Fair and Handsome" fairness cream for men in 2005. The Company is all set to once again relaunch the decade old popular brand as- the all new Fair and Handsome fairness cream with 5 Action Fairness System. 

Fair and Handsome's deep understanding of men skin needs promises to help the modern man to put their best face forward. Valuing the conscious and discerning TG, the new Fair And Handsome Fairness Cream is being introduced in a smart product packaging with a chic color scheme that gives an international look and feel along with more detailed information about the product benefits on the product pack. 

Developed with Deep Action Pro Peptide^TM , the new formulation of 5 Action Fairness System by Fair and Handsome Fairness Cream penetrates up to 20 layers deep into men's tough skin to deliver 5 powerful actions that help men look Fair And Handsome in just 3 weeks.  Fair and Handsome Fairness Cream is the perfect answer to men's skin needs which requires products especially meant for men since their  skin suffers from daily harsh effects of sun exposure and shaving blades, besides it being 20% thicker than women's skin.   Further, ordinary fairness cream tend to wash away faster due to sweat, making the skin appear darker.  This breakthrough formulation of the new FAH has unique Sweat Absorption Technology that helps to absorb excessive sweat, leaving the skin to feel & look sweat free and fresh for a longer time.

Speaking on the launch,  Mohan Goenka, Director, Emami Ltd said that a a category creator in 2005 with the launch Fair and Handsome – men's fairness cream needed to be ahead of the curve as the thought leader.  Given Men's multiplicity of facial needs, the Brand through its deep understanding and expertise on men skin needs, has developed a unique 5 Action fairness system, that offers 5 benefits for tough male skin.  He added that targeted towards men in the age group of 18-24 years, who are in the process of transition both personally and professionally and is ready to take on the world, the new Fair and Handsome is a result of the pioneering research by skin care experts from India and Australia. The technologically advanced new Fair and Handsome cream offers multiple skin benefits for a sweat-free and oil-free fresh look to today's discerning young consumers, who look for value addition in a product beyond fairness.