By 121 News
Chandigarh 10th May:- Riding on the wave of success, AskMeGrocery.com, one of the fastest-growing online grocery platforms in the country, today announced its plans of touching a 100 cities across India by the end of 2016. The company is also planning to launch online properties in Pharma products and Perishable Groceries. Competing directly with the top industry players, AskMeGrocery.com aims to grow its platform with presence in 80 cities within next 3 – 6 months. With a promise of delivering grocery below MRP at the doorstep, the AskMeGrocery team has successfully brought together a healthy roster of offline merchants to list their SKUs online providing consumers with more choice and convenience.
65% of overall retail in India is grocery in some shape or form"and yet online models for grocery buying in India are yet to emerge. AskMe has chosen a tough path but consumer adoption so far has been exciting. The biggest change drives are: branded grocery contributing majority share of the basket rather than unbranded (few years ago) which has allowed online grocery platforms such as www.askmegrocery.com to emerge.
Speaking on the development, Manav Sethi, Group CMO & Head Digital Strategy, AskMe said that on-demand delivery is becoming a trend in India primarily driven by the consumers' desire for convenience and quality and we wish to set higher benchmarks in the industry. In today's fast-paced world, the most valuable thing is time and convenience. Combined with our existing assets to deliver a seamless shopping experience, we have partnered with local kirana stores to deliver fresh quality products at competitive prices with great costumer service. He further added that AskMeGrocery offers most convenient way to buy groceries and other household items to the customers and our expansion is only a reiteration of our commitment to focus on creating a platform where customers can find, discover and buy any household item.
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