By 121 News
Chandigarh 24th July:- Thomas Cook (India) Ltd, has been honoured with the prestigious PATA Gold Awards 2015 in the category of Education & Training, for its pioneering initiative – Travel Quest – a path-breaking foray into India's emerging student market via an engaging and enriching programme- India's first national travel quiz for school students.
PATA Gold Awards were established to honour and celebrate excellence and outstanding contributions in promoting the travel and tourism industry in the Asia Pacific region. This year saw the inclusion of categories that reflect broader tourism sectors in the current business environment and attracted 269 entries from 83 organizations and individuals worldwide.
With an esteemed jury panel that comprised of travel industry experts, the basis of selection included: Benefit & Commitment to Travel Industry; Originality; Informational Value; Effectiveness of the Programme
Speaking on the achievement, Madhavan Menon, Managing Director, Thomas Cook (India) Ltd said that it is a special honour to be the recipient ofthe PATA Gold Awards 2015 for Education & Training. Today, experiential learning is clearly a vital ingredient for India's young minds and travel is indeed the best teacher! Our national travel quiz - Travel Quest, was created post in-depth research as an engaging platform to reach out to students and educators- to look beyond classrooms and conventional methods of learning. He added that this novel approach of education builds on our over 133 years of pioneering legacy. The Thomas Cook Travel Quest is a strategic initiative that serves to nurture the passion for travel & learning of India's next generation – and create a globally aware and confident young Indian.
Madhavan Menon acknowledged with delight that Winning the PATA Gold Award is both a reaffirmation and encouragement as we embark on Season II, with our outreach to tap 7 lakh students from over 1,700 schools across 17 cities pan India.
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