By 121 News
Chandigarh 30th July:- In a one of its kind aggressive model initiative that underpins the brand philosophy of 'Best or Nothing', Mercedes-Benz today launched the exclusive 'designo' platform along with three products that sets new benchmark in modern luxury, design aesthetics, technology and bespoke craftsmanship. The finest example representing Mercedes-Benz's philosophy of sensuous clarity - the S 500 Coupé; the breathtaking and irresistible - AMG S 63 Coupé and the timeless work of handcraftsmanship, the AMG G 63 'Crazy Colour' Edition, were launched for the Indian market by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented that we are launching in India the 'designo' platform which epitomizes individualization and will offer our discerning customers innumerable customization options to choose from, ranging from exclusive paint finishes, high quality interior appointments and trims. We have seen an increasing demand for exclusivity and customization from our customers and the launch of the 'designo' range will further reinforce Mercedes-Benz's customer focused approach, transforming customer delight to the next level. With the 'designo' platform, we are enabling the customers to add special value to their cars and create a new trend of customization in the luxury car industry. We have seen the Indian luxury car customers are increasingly seeking higher levels of customization and Mercedes-Benz with its latest product portfolio and the new 'designo' platform will have a clear edge in catering to these diverse customer requirements.
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