By 121 News Reporter
Chandigarh 12th November:- Mondelez India Foods Ltd. today announced its long term community initiative "Shubh Aarambh" for Solan District of Himachal Pradesh. The programme was launched by Mukesh Agnihotri, Industry Minister, Government of Himachal Pradesh at the company's largest manufacturing plant in India in Baddi, Solan District in the presence of senior government dignitaries and other officials. Shubh Aarambh will initially cover seven villages and impact over 1700 beneficiaries over three years in Solan district.
Mondelez India has partnered with two NGOs - Save the Children and Magic Bus – to develop a unique delivery model to implement this multi-pronged and multi-year programme. Local delivery of the programme will be done by Himachal Pradesh Voluntary Health Association. The programme will be supported by the Mondelez International Foundation in addition to local funding. The villages in Solan district that will be impacted by this programme initially are Sandholi, BaddiSitalpur, BadiSitalpur (Og) (Part) Ward No.-0010, Landewal, BilanwaliGujran, BilanwaliGujran (Og) (Part) Ward No.-0012 and Haripur.
Mukesh Agnihotri, Industry Minister, Government of Himachal Pradesh, said, that he is delighted to be present for the launch of Shubh Aarambh. The company is making a significant investment towards the promotion of healthy and active lifestyles which will positively impact the lives of children and communities in Solan. Mondelez is a very important part of the community of Solan District and we are delighted that they are working to build communities of healthy, educated and productive youth.
Bijay Kamath, Director- Integrated Supply Chain, Mondelez India Foods Ltd., said, that Shubh Aarambh is our long term CSR commitment. We have always been active in Baddi in the space of education and health. With ShubhAarambh we are making a long term and sustainable promise to the community of our commitment to well-being. Shubh Aarambh will inspire over a thousand children and their families to embrace healthy living, get active and encourage them to build on their development goals.He added that ShubhAarambh will address children across the age groups of 0-6, 7-14 and youth from 15-18 and will work alongside parents, educators and community health workers to help improve nutrition and health, encourage sports and play, deliver development messages, train youth leaders and enhance employability.
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