By 121 News
Chandigarh, June 25, 2025:--Sri Lanka Tourism is intensifying its promotional strategies towards Indian travellers by highlighting the country's diverse tourism offerings to key markets in India by hosting a series of B2B roadshows and networking evenings in Lucknow, Chandigarh & Jaipur on the 23rd, 25th, and 27th of June 2025. To attract more tourists from Uttar Pradesh, Punjab and Rajasthan, the Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau (SLCB) are organising these roadshows (B2B) and Networking Evenings to promote Sri Lanka as a year-round destination for all segments of tourists. These events will showcase Sri Lanka's tourism industry, diverse attractions, resilience, and growth, to strengthen ties between Sri Lanka and India.
Under the leadership of Vijitha Herath, Honourable Minister for Foreign Affairs, Foreign Employment and Tourism and the Prof. Ruwan Ranasinghe, Honourable Deputy Minister of Tourism, the delegation is led by the officials of SLTPB & SCLB along with over 35 stakeholders from the Sri Lanka tourism sector. The delegation comprises Destination Management Companies, (Leisure and MICE) leading hotels & resorts, tour operators and other service providers from Sri Lanka. The industry stakeholders will engage in B2B interactions with their Indian industry peers in each city. The events will bring together over 200 participants in respective cities, comprised of Indian travel agents, key figures in the industry, and media delegates. The aim is to foster stronger ties between Sri Lanka and India, creating opportunities for beneficial collaborations in the tourism industry. This series of events is a vital part of Sri Lanka Tourism ongoing commitment to cultivating its strong ties with the Indian market.
India has consistently maintained its position as the top source market for Sri Lanka, contributing to 20% of total tourist arrivals. From January to 31st May 2025, Sri Lanka welcomed 1,029,803 tourists, of which 204,060 were from India. This upward trend reflects the growing demand and connectivity between the two countries. Sri Lanka's tourism earnings have already crossed USD 1.54 billion in the first six months of 2025.
In all three cities, a media gathering will be organized with leading Indian outlets, aiming to generate widespread awareness and positive coverage for Sri Lanka as a premier travel destination. Adding a vibrant touch of glamour and cultural immersion, a Sri Lankan cultural dance troupe will perform throughout the events, showcasing the Island's rich heritage and captivating traditions.
This intensive effort emphasises Sri Lanka's commitment to strengthening its position as a preferred destination for Indian travellers, offering a blend of breath-taking landscapes, vibrant culture, and world-class hospitality.
Through dialogues and presentations, the event will highlight Sri Lanka's breath-taking landscapes, rich cultural heritage, and warm hospitality, enticing travellers to return again and again as the beautiful island nation is set to capture the hearts, enticing repeat customers with promises of unforgettable experiences. Participants were treated to a showcase of Sri Lanka's diverse offerings, from pristine beaches to ancient temples, signalling a new era of tourism excellence for the Island Nation.
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