The platform has first been launched in India, with Kolkata being the first city across the world to experience the magic of 'Kolkata is Cooking'. The platform will further be scaled globally, and Coca-Cola aims to host 'Coke is Cooking' festivals in one city in the world every week of the year in 2024. With this launch, the Company aims to leverage consumers' passion points of music and food, to connect and engage with them on a deeper level.
Coca-Cola India culminated its first 'Is Cooking' festival in Kolkata's Eco Park on 24th & 25th of September, which celebrated the culinary wonders that the city has to offer. The festival, called "Pet Pujo'r Pandal" also witnessed the presence of a sensational panel of musicians featuring Shreya Ghoshal, Shankar-Ehsaan-Loy, Fossils, Anupam Roy, Arko Mukherjee, and Coke Studio Bangla artists, who serenaded audiences with their magical tunes as the city savored mouth-watering delicacies. Coke Studio is a quintessential platform known to elevate India's diversity and culture by bringing together artists from varying backgrounds, and this is the first time the Coke Studio Bangla line-up performed internationally.
Speaking at the first-ever 'Coke is Cooking' event in Kolkata, India, Aabir Chatterjee, Manager, Marketing, Coke Meals, Coca-Cola India, said that the 'Is Cooking' meals experience is an opportunity to celebrate the magic of eating together. This experience is for our consumers to enjoy delicious food over a chilled Coke & great company – that's how we believe real magic happens everyday.
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