Monday, 9 March 2020

Honda 2Wheelers India Celebrates International Women’s Day Across India

By 121 News

Chandigarh, 09th Mar, 2020:- Making women independent & safe riders, Honda Motorcycle & Scooter India Pvt. Ltd. celebrated International Women's Day across India under its special road safety #SafeRiderSmartRider program.

Aligned with the global theme of this year's international Women's Day i.e. #IamGenerationEquality, Honda 2wheelers India brought together women of every age, ethnicity, race and religion and empowered them with the freedom of mobility.

Aiming to build more independent and safe two-wheeler riders on road, Honda conducted exclusive female-oriented road safety #SafeRiderSmartRider program under two-fold approach. The celebrations were held at Honda's 14 traffic training parks which saw activation participation of over 1,000 females. Parallely, Honda took forward the celebrations at educational institutions in 8 cities (Yamunanagar, Bhopal, Angul, Jagdalpur, Madurai, Belgaum, Palgarh & Alipurduar) where more than 6,000 young women celebrated the spirit of womanhood with Honda.

Commenting on the occasion, Prabhu Nagaraj, Vice President - Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said that every day, more and more women are now joining the workforce. This International Women's Day, we want to take this opportunity to encourage women to enjoy the freedom of mobility. Our #SafeRiderSmartRider program aimed at empowering women to be an independent and safe rider. He thanks all the participants who came forward and joined us in celebrating the spirit of womanhood.

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