Tata Motors Launches its Much-Awaited SUV-Harrier

By 121 News
Chandigarh 28th Jan, 2019:- Tata Motors today launched its
much-awaited SUV, the Harrier, which has impressed one and all ever
since its concept H5X was first showcased at the Auto
Expo2018.Harrierwill be on sale across Tata Motors authorized sales
outlets in India at a starting price of INR 12.69 lakhs, ex showroom,
Chandigarh starting today.
The Harrier is truly a global SUV, offering a perfect combination of
design and excellence. This thoroughbred SUV, engineered on Optimal
Modular Efficient Global Advanced (OMEGA) Architecturepromises to
offer exemplary driving dynamics on varied terrains. The Harrier is
the first vehicle to sport the IMPACT Design 2.0 design language of
Tata Motors, which will appeal to customers with its stunning
exteriors and luxurious interiors.
According to Vivek Srivatsa, Head, Marketing, Passenger Vehicle
Business Unit, Tata Motors, Tata Motors is back with yet another
winner on our hands - our much awaited vehicle - the Tata Harrier.
Marking our entry into the premium mid-size SUV segment, the Harrier
will be the flagship 5 Seater SUV from the Company. Being the first
product built on the OMEGA ARC, which is derived from Land Rover's
legendary D8 Platform, the Harrier is a testament of our continued
efforts to deliver aspirational products. I am elated to launch this
stylish new vehicle which will surely make Tata Motors PVBU's position
even stronger in the Indian automobile industry.
Tata Motors promises to offer its customers a very premium ownership
experience with the Harrier. Ever since the bookings opened in
October, the Company has witnessed many customers booking the vehicle
with a desire to own this SUV immediately after the launch.
Acknowledging the trust and confidence that customers have shown in
the product, all customers who have booked the vehicle prior to launch
will get a limited edition collector's item- a scale model of the
Harrier, at the time of the vehicle delivery.
The SOUL program, an exclusive community of Tata SUV owners has been
strengthened with the launch of Harrier. Customers will be able to
embark on iconic drives to unexplored destinations across India and
international locations. To make their ownership journey more
rewarding, the company has launched a rewards program with which
customers can accumulate SOUL points & redeem them for exciting gifts
& souvenirs as they drive along in their Harrier.
A contemporary expression of Tata Motors new Impact Design 2.0
language grabs the attention of the viewer. The strong proportions and
expressive surfaces provide a true SUV stance, incredible road
presence and a sense of dynamism. With contemporary SUV design
proportions, the Harrier flaunts a floating roof with bold chrome
finisher, flared wheel arches, dual function LED DRLs accentuating its
overall bold presence.
The interior design is clean, clutter free and offers a blend of a
great balance of style and practicality. The use of high quality
materials and colour combinations enhances the experience, lending a
premium and luxurious feel to the interiors.
Harrier will be available in four variants – XE, XM, XT, XZ and five
exciting colour options – Calisto Copper, Thermisto Gold, Ariel
Silver, Telesto Grey & Orcus White.
The Harrier is built on the new-generation Optimal Modular Efficient
Global Advanced Architecture (), developed in collaboration with
Jaguar Land Rover. Derived from Land Rover's legendary D8 Platform,
and optimised for Indian conditions with over 2.2 million kms of
testing on torturous terrains, this architecture offers exemplary
driving dynamics, absolute safety and a refined in-cabin experience.
The Harrier will be built on a 90% automated BIW and new assembly
line, in Pune to ensure robust build quality.
The Harrier is packed with top-of-the-line safety features that lend
greater confidence behind the wheel. An Advanced Electronic Stability
Program (ESP) with 14 added functionalities ensures stability in
difficult driving conditions. 6 Airbags (Driver, Co-Driver, Side Seat
and Curtain Airbags) and Child Seat ISOFIX Anchor Points ensure
uncompromising protection on every ride.