Havmor Ice Cream Ltd. Announces its Entry in New Delhi

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Chandigarh 18^th May:- Havmor Ice Cream, India's leading 100% pure milk ice cream brand that has delighted many with its delicious offerings since 1944, today announced its entry in New Delhi and North India. Havmor will be available in New Delhi and the surrounding states with a diverse range of ice creams giving North India a smooth and creamy taste to relish. The brand will invest INR 100 crores over the next 36 months which included a new state-of-the-art manufacturing facility in Faridabad and a production capacity of 1 lac litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lac liters of ice cream per day.

Havmor's strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlors and 10,000 retail outlets. Havmor continues to provide 100% pure milk ice cream for the last 40 years, while the Indian Industry has moved towards Frozen Dessert, a substitute made out of vegetable oils. Havmor's diverse range of products includes first of its kind flavors like saffron pinenuts, paan, whisky and a Chotta Bheem range targeting all segments of consumers from kids to adults.

Commenting on the new market entry and diverse range of innovative products, Pradeep Chona, Chairman & Managing Director, Havmor Ice Cream Ltd said that we are happy to announce Havmor's 8^th market in India. We will introduce a diverse range of pure ice creams especially for consumers in Delhi taking into consideration the rich history & mouth-watering food as well as high consumption of ice cream. With Havmor, they will now enjoy pure and creamy varieties of unique flavors. We are confident that within no time, Havmor will reach every part of the city; gradually capturing the taste buds across North India.