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Chandigarh 22nd September:- Borosil, the 52-year old company synonymous with glass in India, has introduced the latest Borosil Prima, an Oven, Toaster & Griller a smart meal solution for busy lives. The Oven Toaster Griller [OTG] comes in two capacities of 25 litres and 19 litres. Unlike other OTG's where convection is available only in higher capacities, Borosil's OTG offers a choice of the convection function in both the models.
It is aesthetically designed with a stainless body and control panel. Apart from Grill, Toast and Bake functions, its Rotisserie function ensures all round grilling. Now the user can prepare their favorite food at home – whether it is crispy pizzas or creamy chicken tikka with the utmost ease and perfection.
Shreevar Kheruka, the MD of Borosil Glass Works, said that in the Indian kitchen, there is a lot more automation now. Our surveys showed consumers associated us with glass and quality. So, the idea was to retain the quality and move beyond glassware, to being a kitchen and home brand. Borosil is tweaking its products to customize for Indian usage. He said that price for the Oven Toaster Griller for 19 litre is Rs 5990/- and Rs 7290/- for 25 litre.
The company is also betting big on its own e-commerce platform myborosil.com as well as other marketplaces for its consumer products.
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