Friday, 31 July 2015

Shop CJ to Market Thomas Cook India’s Innovative Holiday Savings Account Packages

By 121 News

Chandigarh 31st July:- SHOP CJ Network Pvt. Ltd ("Shop CJ"), has announced a marketing alliance with Thomas Cook (India) Limited, India's leading travel and travel related financial services company, to showcase the Thomas Cook 'Holiday Savings Account' – a pioneering and affordable holiday solution for today's burgeoning Middle India. Shop CJ's wide consumer base will enable  Thomas Cook (India) Ltd access India's rapidly emerging Middle India travellers with its Holiday Savings Account range of 15 tour packages across popular international destinations, including,  Europe, Singapore, Thailand, Dubai, Malaysia, Sri Lanka as well as domestic favourites like Andaman,  Himachal, Kerala, North East, Kashmir, Bhutan, The Golden Triangle & Goa. The marketing alliance between the two is a first of its kind in India.

Commenting on the marketing alliance with Thomas Cook (India) Ltd., Kenny Shin, CEO of Shop CJ Network said that the home-shopping industry is growing rapidly in India and Shop CJ is expanding its market share by entering into a new segment to create a unique shopping experience for its consumers. Shop CJ, with a footprint of 75 million households will create great value for its consumers with Thomas Cook India's unique and affordable Holiday Savings Account range of holidays. Travel is seeing impressive demand from Indian consumers and we bring to this partnership an audience which is yet untapped by organized players in the Travel & Tourism industry.

Abraham Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd. Said that our Holiday Savings Account is a truly innovative product that allows customers to Save, Earn and Travel. Its unique concept allows customers to save via 12 easy installments while earning an attractive interest (via our Bank Partners Indus Ind, ICICI and Kotak Bank), with further benefits of a Thomas Cook top up on the 13th month and a zero exit penalty. Indeed a significant consumer empowering tool.



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