Friday, 31 July 2015


By 121 News

Chandigarh 31st July:-Keeping the latest trends in mind Rupam K. Grewal who owns the Wedding Haute Couture brand Jaamawar Minx, presented her Wedding Collection at her designer store in Elante Mall. The same is formed by an eclectic mix of beautiful Lehengas, Sarees, Lehenga Sarees and Kabalas etc. Rupam invited a pretty to be bride Vibhuti, to her store to show what's in this season.

Rupam K. Grewal said that there is a trend being witnessed these days where families want to own such pieces of wedding couture that are both expensive and have a Royal feel to them. It was a culture in Royal families to treat bridal Wedding Couture as heirloom treasure which was passed on from one generation to another. Now, with higher expendable incomes and a desire to experiment, upper middle class & rich Indians are doing the same. If a Gold Jewellery set can be passed on from one generation to another then why not a wedding dress. Rupam further said  that there is shift towards Lehnga Sarees being witnessed. Her take is that a lot of experimentation is being done by both designers and clients. She feels that Designer Lehengas, Lehenga Sarees etc are being created that have a lot of emotional & market value; as these are being made using precious metals & stones. Rupam thinks that the idea is to be proud owners of Heirloom pieces of Bridal Wedding attires.

Rupam said that after arranging all the material it took almost four months to complete a wedding collection. She said that the same wedding collection has been made using pure Silver thread, Polki Diamonds, Garnets (which are semi-precious stones).