Friday 20 December 2013

ENTICE’ BRINGS GLOBAL JEWELLERY DESIGNS & INDIAN CRAFTSMANSHIP TO TOWN

By 121 News Reporter

Chandigarh 20th December:- A Three Day Fine Jewellery Exhibition has kick-started at Hotel Taj, Chandigarh. The exhibition showcases an enviable range of Diamond Jewellery and Kundan-Polki collections from the mezmerising collections of 'Entice' – a jewellery brand owned by the renowned KGK Group. Started in Hong Kong, Entice today has 16 standalone boutiques in countries including Hong Kong, China, UAE and India. The three day jewellery extravaganza will be on from 20th to 22nd December 2013.The exhibition had a glittering opening by Socialite and Fashion designer, Ms. Tanu Batra, who also has to her credit designing of attires for Bollywood celebrities. The inimitable socialite modelled exclusive designer jewellery of Entice, by donning it and showcased the same with poise. It's not only diamonds all the way at the exhibition. An attractive Kundan Polki collection too is on display. The offerings here are made out of gold, diamonds & coloured gemstones and revive the flavor of true Indian craftsmanship. This collection uses 22 karat gold fused with the best quality Polki (uncut diamonds), highest quality brilliant cut diamonds, pearls, carved emeralds & rubies. The collection embraces the age old craft of Kundan Polki jewellery and styles it to suit the modern lifestyles with neckpieces in various forms like classic three row single line, long multi row big necklaces, chokers, single line polki, 'Y' shaped necklaces et al. Other products include a huge range of long earrings, earstuds, polki rings, flexible bracelets, bangles and cuffs. Each piece in the collection flaunts intricate Meena (enamel) work on the backside. The aspect which holds the exhibition in a completely different genre is the fact that here International designing meets ethnic craftsmanship. Diamonds are considered to be a woman's best friend – so venture out and get one for yourself from the 'Entice' Exhibition.  

According to  Anand Sen, Regional Head, Entice, that the USP of the Entice jewellery exhibition is that all diamonds on display have been sourced directly from mines. The KGK group itself is engaged in the manufacturing and distribution of Diamonds, colored stones and jewellery for decades and this is the reason why its prices as well as quality are unmatched.

 

 

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