By 1 2 1 News Reporter
Chandigarh 26th June:--Renowned Fashion Designer Rupam Kaur Grewal Today Launched Jaamawar Minx's new designer studio in Elante Mall, Chandigarh. The opening of Jaamawar Minx's third outlet was announced through a classy fashion show that saw top models stylishly showcasing, the Jaamawar Minx collection made up of breath-taking Salwar Kameezs', Churidaars with Kalidar Kurtas, Lehengas, Laachas, Shararas, Ghagras and the novel two piece pre-draped Sarees and Lehanga Sarees. Ace Choreographer Prasad Biddappa turned out a very professional ramp show..
Rupam who is a gifted designer worked with various types of embroidery for 15 years. However, she was enamored mainly by the beautiful & sophisticated Jamawar embroidery. Jaamawar Minx was launched in the year 2008 and the USP of the brand is undoubtedly the innovative Jaamawar Minx Salwaar conceptualized and created by Rupam and which has transformed the humble Patiala Salwaar into a fashion statement. The designs juxtapose numerous fabrics with delicate inserts and meticulous detailing. Rupam's passion is dressing up Brides.
While speaking to Media Rupam said that When a bride wears an outfit created by her,she feel truly blessed. What makes her Brand Jaamawar Minx so special & plush,she said that it is the fact that the garments are tastefully adorned with semi-precious stones procured from the world over. What's more, the use of pure silver thread and the delicate Chantilly lace in creations lends them that oomph factor. The kaleidoscope of colors enhances the exceptional craftsmanship & traditional embroideries like Zardozi, Gota work, Paarsi and Kashmiri provide the exclusivity. Adds Rupam, "I always visualize and create the most befitting ensemble for the Client. If your Lehenga or Salwaar Kameez is not properly constructed it will both be uncomfortable and lack grace. My signature fit and structure is exclusive which is enhanced with the drape of luxurious fabrics and a gorgeous modern silhouette with rich traditional embroidery and ornamentation. One needs to be comfortable in the garment that one is wearing. If your outfit is pulling or pinching your skin, or your shoulder strap is constantly falling off, you cannot dance the night away. A perfect outfit needs at least a couple of trials and fittings."
The fabrics used are all pure silks be it crepe, brocade, chiffon or georgette. On the lighter side is the enticing collection of tunics, dresses and pashmina stoles and shawls. The uniqueness -- the finest Cashmere shawls handcrafted by master artisans with up to 365 days of intricate workmanship is also an integral part of Jaamawar Minx. So if you are a connoisseur of the best that Indian fashion has to offer your search has ended. A short drive up-to the newly opened Jaamwar Minx Fashion studio in Chandigarh's Elante Mall, will open the doors for some of the most exquisite Indian drapes. Every piece is a master stroke of creativity. But it's all limited edition and every piece has its discerning buyer marked. Are you the lucky one?
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