The core objective of the Saksham financial literacy initiative is to provide marginalised women and girls with a foundational understanding of finance so that they may be empowered and equipped to make wise financial decisions. The programme will also enable them to learn about digital payment options and the risks and rewards associated with it.
This year, the aim of Saksham 2024 is to educate 20,000 women (including female students, homemakers, maids, and daily wage earners) through 800+ financial literacy workshops that will be conducted primarily in North (Delhi-NCR, Uttarakhand, Punjab & Rajasthan) and East India (Bihar). The financial literacy programme offered by Saksham will cover subjects like budgeting, savings, credit worthiness, investment planning, among others.
Speaking on initiative, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said that at Home Credit India, we believe in financial empowerment as the fundamental to societal progress. Saksham, demonstrates our commitment to equipping marginalised women and girls with essential financial skills, enabling them to make informed decisions and navigate the financial landscape with confidence. Strengthening our commitment, we are excited to launch the next edition of our financial literacy initiative - Saksham 2024 in collaboration with SEWA Bharat. Our collaboration is a step towards fostering financial inclusion and accessibility for all.
Speaking on the project implementation, Ankita Upreti Sibal, Project Head & Vice President, SEWA Bharat, said that in low-income and marginalised communities, women face significant barriers in accessing financial services and managing assets effectively. Through initiatives like Home Credit India's Saksham, our mission is to empower women with the necessary knowledge and skills to navigate financial systems confidently. We firmly believe that our financial literacy workshops will serve as a cornerstone in enabling women to make informed decisions, cultivate savings habits, and explore investment opportunities. By doing so, we aim to foster a future where every woman, regardless of her background, can build a secure financial future, breaking barriers and achieving true economic empowerment.
Financial Literacy is one of the primary ESG pillars for Home Credit India; and as a responsible consumer lender, the brand has been trying to encourage a responsible borrowing culture in the wider society by fostering financial and digital literacy through its various CSR initiatives. The first edition of Saksham was conducted from July 2022 till March 2023 in partnership with Indian Development Foundation (IDF) to impart financial literacy to marginalised women and girls.
Home Credit India has also engaged with over 3 million people through its in-house 'Paise Ki Paathshala' microsite, blogs and social media campaigns.
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