Saturday, 26 June 2021


By 121 News

Chandigarh, 24 June 2021: As COVID-19 pandemic continues to severely affect millions of lives across India, Royal Enfield, the global leader in the mid-size motorcycle segment, has strengthened its commitment to aid the country's fight against the pandemic. Royal Enfield's initiatives focus on building long term medical infrastructure, aiding remote and rural communities, and enabling local administrations with immediate response measures. Given the magnitude of the second wave and its subsequent impact, Royal Enfield has identified strategic medium and long term programs that are inspired by UN's COVID-19 response framework- Build Back Better.

Royal Enfield has committed INR. 20 crores, in addition to INR. 50 crores committed last year by Eicher Group to support relief and rehabilitation efforts.

In addition to working with state governments and NGOs across Delhi NCR and Tamil Nadu, the earmarked amount is being distributed under the following key areas and initiatives:

Building sustainable medical support: In line with its vision to build long term and sustainable solutions, Royal Enfield, in association with Ekam Foundation has commissioned an Oxygen Manifold Plant at Jai Prakash Narayan Apex Trauma Centre (JPNATC), All India Institute of Medical Sciences (AIIMS), New Delhi. Royal Enfield is also enabling access to oxygen generators for 6 government hospitals in Tamil Nadu. It is also procuring and supplying critical care equipment to 6 government and 2 charitable hospitals and 30 Public Healthcare Centers in Tamil Nadu. 

Supporting livelihoods and aid for remote regions: Royal Enfield has committed to supporting the communities in rural and remote areas where medical infrastructure and aid are in severe short supply. Several of these geographies have hosted Royal Enfield riders over the years with their rich natural heritage and indigineous cultures.  It is working with district administrations in Leh, Ladakh, Kullu and Keylong in Himachal Pradesh to procure and supply oxygen concentrators and oxygen cylinders in several government and charitable hospitals.

Royal Enfield is supporting GOONJ in its RAHAT- COVID initiative that is a long-term program towards rebuilding communities in remote areas. As part of this comprehensive relief program, Royal Enfield will be facilitating outreach to several parts of Uttar Pradesh, Madhya Pradesh and Jammu & Kashmir, in some cases even with the support of the Indian Army. Given its legacy with the Armed Forces, Royal Enfield is also honoured to be able to support the Indian Army with 100 Oxygen concentrators, COVID-19 kits and other key medical consumables in their relief work. 

With its focus on building sustainable communities that are better equipped to deal with the pandemic, Royal Enfield has initiated several livelihood initiatives for families that lost means of livelihood during the initial wave of the pandemic. Towards this, it has partnered with CARE India to empower and train over 500 women on collectivisation and entrepreneurship in Vallam Vadagal, Tamil Nadu.

Royal Enfield has helped over 39,000 families pan India with access to essential commodities since last year.

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