Friday, 6 November 2020

Royal Enfield Launches the All New Easy Cruiser-Meteor 350

By 121 News

Chandigarh Nov. 06, 2020:- Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), today announced the launch of its all-new Easy Cruiser, the Royal Enfield Meteor 350.

The new Meteor 350 adds another chapter to Royal Enfield's legacy of producing cruisers loved by their riders. Beginning in the 1990s with the Citybike then the Lightning, India's first highway cruiser, Royal Enfield followed-up in 2002 with the first generation of the all-conquering Thunderbird. Subsequent evolutions, the 2008 UCE twin-spark Thunderbird and the 2018 Thunderbird X, further defined India's cruiser segment, combining laidback highway cruising with contemporary city chic. Building on this rich heritage and experience of long distance cruising, the Meteor 350 is all set to take the journey much further.

The Meteor 350 inherits its name from another iconic Royal Enfield motorcycle of the 1950's. Launched at the end of 1952, the Meteor was a magnificent touring motorcycle with a reputation that has stood the test of time. The new Royal Enfield Meteor 350 easy-cruiser, carries Royal Enfield's signature styling but with many firsts, and is set to be an equally outstanding machine for our times.

Commenting on the launch of the Royal Enfield Meteor 350, Siddhartha Lal, Managing Director of Eicher Motors Ltd. said that the Meteor 350 is a supremely refined, easy and accessible cruiser. It is a charming combination of classic cruiser styling with modern capability. We wanted to build a motorcycle that could ensure a great cruising experience for new, as well as experienced riders. The Meteor 350 is just perfect for that. It is easy, very comfortable with excellent ergonomics, and absolutely enjoyable for long distance riding and highway cruising, while being great within the city as well. The motorcycle's poise, its agile handling and up-rated braking, result in an unmatched ride experience. He added that the Meteor also comes with Royal Enfield Tripper, a convenient turn-by-turn navigation pod that connects to the Royal Enfield App. We have invested a lot of time and effort in making the navigation simple and sharply intuitive with native Google Maps integration. In a clear manner it gives the rider all the information needed to make the right decision on the road. It is un-intrusive and does not clutter the rider with too many distractions. It is by far the best two-wheeler navigation support. All-in-all, the Meteor 350 is a well-rounded, super refined motorcycle and we are confident that it will bring the golden age of cruising on Indian roads.

Together with the launch of the Meteor 350 comes the Royal Enfield's Make It Yours - MiY - initiative, an inventive and unique motorcycle personalization tool. New Meteor 350 owners can tap into thousands of possible personalisation combinations when they order their motorcycle via the Royal Enfield App, on the website or at a dealership. In addition to the 7 standard colourways, under 3 editions, MiY allows an additional 8 colourway options for customers.

Commenting on the launch and specifically about the Make It Yours initiative, Vinod K. Dasari, CEO of Royal Enfield, said that with the Meteor 350, we wanted to build not just a fabulous motorcycle, but also create a whole new way for people to engage with the brand and transform their purchase and ownership experience. He said that while motorcycle personalization has grown enormously over the last decade, the options available to create a personalized purchase experience are practically nonexistent. We've changed that. Our production team has worked diligently on developing new manufacturing systems at our world-class Vallam Vadagal plant, and has come up trumps with an intuitive, frictionless ordering system. We are very proud to be the first Indian motorcycle manufacturer to offer our customers such a wide choice of personalization options when they order their new motorcycles.

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