Tuesday, 3 March 2020

Mercedes-Benz Adds the 10th Product to Its 'Made in India' Portfolio: Launches the Stylish and Dynamic GLC Coupé

By 121 News

Chandigarh 03rd March:- India's largest luxury carmaker Mercedes-Benz today launched the 'Made in India' GLC Coupé in two variants, the 300d 4MATIC diesel and GLC 300 4MATIC petrol. With the roll-out of the GLC Coupe, Mercedes-Benz India has now added the 10th global product in its local production portfolio in India. The GLC Coupe combines outstanding on and off-road driving characteristics with spaciousness, practicality, innovative technologies and intelligent driving assistance systems. GLC Coupé is a paragon of sportiness, safety and efficiency. The interior of the GLC derives its fascination from the contrast between the luxurious and elegant design and the digital high-tech of our MBUX system.

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India rolled-out the GLC Coupe from the assembly line in Chakan, Pune. The SUV Coupé had its market launch at Sundaram Motors, Mercedes-Benz's state-of-art dealership in Bangalore. The GLC Coupé will be available across all Mercedes-Benz dealerships in India.   

Speaking about the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented that with the GLC Coupe, we are excited to add yet another stylish lifestyle and dynamic SUV in our portfolio and continue the unmatched product offering in the luxury SUV segment. The GLC Coupe now locally produced in its series version will further enhance the popularity of the SUV Coupe. The GLC Coupe is distinguished by its technological prowess thanks to the most intuitive and engaging MBUX which is capable of 'Over the Air' updates via Mercedes me connect services. The SUV features the intelligent virtual in car assistant popularly known as 'Hey Mercedes' and comes with a NTG 6.0 with class leading 24X7 connected features and services from Mercedes Me Connect.

Commenting on the rollout of the GLC Coupe in India, Piyush Arora, Executive Director, Operations, Mercedes-Benz India commented that Mercedes-Benz India's manufacturing facility has remained the backbone of our growth story in India and we are extremely satisfied with our localization strategy, which is pivotal to our long-term success in this dynamic market. The adding of the 10th product reiterates the highest level of refinement and implementation of advanced technology and flexible processes that ensure our production quality conforms to the most stringent global standards, and we create novel benchmark in manufacturing for the luxury car industry in India. Going forward we will strive to introduce more locally value added vehicles depending on future market dynamics and growth.

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