Friday, 6 July 2018

Mercedes-Benz India Continues its Growth Momentum: Posts the Highest Ever Half-Yearly Sales in Its History

By 121 News

Chandigarh 06th July:- India's largest luxury car brand Mercedes-Benz today set new sales record with sales of 8061 units representing a growth of 12.4% in the January-June 2018 period ( January to June2017: 7171 units). The sales growth also marks the brand's highest ever half-yearly volumesin India.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented that pursuing ourphilosophy of 'The Best Keeps Leading', Mercedes-Benz continues to retain the top customerbilling in the luxury car segment, growing 12.4% in the first six months of 2018. We attributethis growth momentum to our customer centric measures coupled with an unmatched productand customer service offensive. Our sales performance is in line with our expectation despitelast year's extraordinary demand in Q2, owing to the anticipation of GST implementation.With our wide range of New Generation Cars, sedans, SUVs and the performance cars, we areconfident to continue the drive, we set for ourselves in the first half.

This strong sales growth in January-June 2018 is aided by the most comprehensive and young product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG performance cars. During the first half of the year, customers continued their preferences for the E-Class long wheelbase sedan, which remains a success story for the Indian market. The launch of S-Class also enabled Mercedes-Benz to cater to the increasing demand of this segment benchmark luxury business sedan. Similarly, the C-Class continues to remain on top of customer preference.

The successful run of the New Generation Cars, continues across markets and added new young customers to the brand's increasing customer base. The high performance AMG models are expected to sustain their growth momentum in the performance segment and achieve steady growth in the remaining quarters of the year.

The sedan segment comprising Mercedes-Benz CLA, C-Class, E-Class, S-Class, and Mercedes-Maybach S-Class grew by 15.2% in January-June 2018 period. The luxury SUV segment comprising GLA, GLC, Mercedes-AMG GLC 43 Coupe, GLE, Mercedes-AMG GLE 43 Coupe, GLS, Mercedes-AMG GLS 63 and the Mercedes-AMG G 63 grew strongly and recorded a strong growth of 15.9% in January-June 2018 period. The demand in this segment was majorly driven by GLC followed by GLE and GLS.

Roland Folger elaborated that we want to continue our leadership position in the Indian luxury car market, upholding the number 1 position for the last three years. Customers in India want to be a part of a winning brand imagery which is associated with Mercedes-Benz.