Friday, 14 July 2017

Mahindra Launches Jeeto Minivan to Redefine Last Mile Transportation

By 121 News

Chandigarh 14th July:- Mahindra & Mahindra Ltd., a part of the US $19 billion Mahindra Group, today announced the launch of the Jeeto Minivan, its stylish and comfortable passenger carrier developed on the successful Jeeto platform, in Chandigarh. The Jeeto Minivan is best suited for urban and semi urban modes of transportation and will cater to last mile connectivity, contract and stage carriage use for tour / travel purposes and intra-city people movement. Competitively priced, the Jeeto Minivan starts at Rs. 3.4lac (ex-showroom Chandigarh for BSIV diesel variant) and will be available in two body forms, namely hard top and semi hard top and 3 fuel variants, including diesel, petrol and CNG.

The Jeeto Minivan is powered by m_Dura, a Direct Injection (DI) and BSIV emission compliant engine from the Mahindra stable. Designed for superior performance with a class leading power of 11.9 kW (16 HP) and torque of 38 Nm, the Jeeto Minivan is well suited for all kinds of terrain. It has the ability to do more trips and delivers best-in-class fuel efficiency of 26 km/l.* Further, the Jeeto Minivan, with its lower maintenance cost, fatigue free car-like drive-ability, spacious cabin and well-cushioned seating for best-in-class comfort and distinctive exterior styling, offers a superior value proposition over its competitors.

Speaking on the launch of the Jeeto Minivan, Veejay Ram Nakra, Senior Vice President – Sales & Marketing, Automotive Sector, Mahindra & Mahindra Ltd. said that the popular Jeeto brand has already set new benchmarks in innovationperformance, safety and comfort and the launch of the Jeeto Minivan will further extend this platform for last mile passenger transportationAt Mahindra, we have identified specific need gaps amongst customers and he is sure that the Jeeto Minivan will provide a more efficient, safe and comfortable mode of transportation. In fact, this new product presents an ideal option for 3 wheeler customers to upgrade their vehicles, as we enable them to Rise by drivingpositive change in their lives.

 He shared further that the Jeeto platform was conceptualized to effectively cater to the needs of multiple segments in the passenger and cargo movement categories. It delivers a superior value proposition with its existing and popular Jeeto Minitruck and the newly introduced Jeeto Minivan. In its endeavour to upgrade 3 wheeler customers to the Jeeto Minivan, the company has introduced attractive exchange and finance schemes with significantly low down payment options and a longer tenure for affordable EMIs.  

He added that the Jeeto Mini Van comes with a class-leading warranty of 2 years/40,000 kms (whichever is earlier) and customers can choose from three attractive colors, includingSunrise Red, Ultramarine Blue and Diamond White. It will be launched in a phased manner. In phase one, the semi hard top diesel variant of the Jeeto Minivan will be launched. Over the next couple of months, the Jeeto Minivan range will be completed with the launch of the hard top CNG and diesel variants and the semi hard top CNG and petrol variants.