By 121 News
Chandigarh 14th July:- NXT Digital, the newest addition to the Hinduja Group of companies announced the successful implementation of NXT Digital's digital delivery platform at an event in Chandigarh. NXT Digital's project in Punjab ensures its viewers get uninterrupted world class viewing experience at economical price in the market.
Speaking on the occasion Ashok Mansukhani, MD and CEO of Hinduja Media Group said that India is faced with challenges in the digitization journey and every challenge is an opportunity that NXT Digital wants consumers and operators to benefit from.
He further added that this opens up door for the existing Cable Operators, who want to continue to own their networks and have state-of- the- art high technology for Digital TV viewing. Also considering the entrepreneurial abilities and strength of Punjab youth, this platform is aptly suited for the new generation of entrepreneurs of Punjab. With NXT digital's superior technology, economic pricing and uninterrupted viewing, we will help the brand rise above competition and continue to lead in this age of digital TV.
With India at the cusp of a digital revolution, NXT Digital promises to deliver the best television viewing experience with world class technology, cost effective payment systems and a smart revenue pre-paid model that will create a new benchmark for success in the Digital TV Market. NXT digital will also help businesses to the next level with minimum investment and maximum returns.
NXT Digital ensures that every customer gets a unique television viewing experience and provides benefits that are unmatched in the industry. The key benefits of NXT Digital TV technology platform are:500 channels and services offered together with the operators which can be bundled and packaged as per the markets requirement, Localized content through Local channels which will also provide the technology to encrypt them as per requirements of the government, Hassle free, convenient & multiple modes of payment
Flexibility, Ease Cash and Carry Model and 24*7 end to end support.
The Economic Survey Report for 2016 of the Government of India with respect to Media & Entertainment states that HITS technology has a major role to play in achieving hundred percent digitization in the country. HITS technology is best suited for the remaining Phase III & IV towns and cities as they are spread over a wide region. The integrated satellite based technology for digital cable ensures to complete cable digitalization in any part or difficult geographic terrains of this vast country
IMCL has taken a leadership position in the digital cable industry in converting the B2B business areas into a more transparent and competitive prepaid process. IMCL's objectives of strengthening its back end processes covering largely the collection and customer service processes, innovative packaging to ensure customers pay for what they view and get better value for money in the existing areas of Phase I and Phase II fully enabled digital cities and expansion in Phase III of the digitization program of the Government have paid off well.
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