By 121 News
Chandigarh 08th August:- Zandu Balm, the leading pain relief solution in India from the house of Emami Ltd, has been reintroduced with a new and advanced formulation offering a more effective and faster pain solution. The new Zandu Balm comes with a renewed brand innovation in order to tackle the various challenges of body aches & pain that one suffers due to change in our lifestyle.
Life in today's modern times has undergone a sea change with the advancement of technology. While this shift has upped the convenience quotient of our lives, in return, it has also resulted in various lifestyle disorders such as high incidences of headache, body ache and cold. Zandu Balm enjoying consumers' trust for over 100 years, thus comes with its brand new attractive packaging and an improved formula, tailor made for tackling headaches, body aches and cold due to today's changing lifestyle, offering a superior user experience in a non-sticky formulation for better absorption and easy spreadibility, thereby providing faster and more effective relief from pain.
The balm category in India is valued at Rs 800 crore + and is growing at 4 % by volume every year. It is one of the oldest categories with more than 350 brands.
On the occasion of this relaunch, Mohan Goenka, Director, Emami Ltd said that the rich legacy of Ayurveda coupled with the strong innovation practice at Emami Limited have always helped Zandu Balm to be the leader in the category and the ultimate pain relief solution for the consumers over decades. Thus, in 2014, consumers with acute and strong pains were offered with an Ultra Power variant from the Zandu Balm portfolio.
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