By 121 News
Chandigarh 14th April:- 24 Mantra Organic, India's largest organic food brand, driving the organic movement across the country for the last 12 years, today announced entering into two new categories with the launch of Ready to Drink and Ready to Cook products. 24 Mantra has launched five new variants of Ready to Drink and four new variants of delicious Ready to Cook Breakfast options, to enthuse the healthy Indian mind-set.
Currently the market for Ready to Eat and Cook foods (RTE/RTC) in India is estimated at INR 600Cr (excluding the noodles category) and is expected to grow at 20-25 percent every year. Similarly the market for RTD has been pegged at more than 1000 Cr. 24 Mantra Organic will now standout in these categories by offering healthier option of organic and preservative free products for the consumers.
N Balasubramanian, CEO, 24 Mantra Organic said that we at 24 Mantra have always aimed to bring quality organic food to each and every household for all meals. We are pleased to add more options to our product range today as it will help more people to adopt organic and healthy living. It has been a relentless effort over the years to create the mindset be it the farmers to adapt or the consumers to think about the benefits and move towards healthy eating. He added that we have been successful in creating a movement and the next 10 years will see an exponential impact on the growth of the industry. We have considered the hectic and busy lifestyles of the youth today and incorporated traditional breakfast options which are healthy, preservative free and can be prepared in minutes.
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