By 121 News
Chandigarh 09th January:- Shane Punjab Group, one of the leading tea companies, has announced its business diversification and expansion. Shane Punjab Group has endorsed Mishti Chakraborty, one of the most promising Bollywood actresses who has starred in Subhash Ghai's film - Kaanchi: The Unbreakable, Tamil & Telugu films, and starring in Indra Kumar's forthcoming movie Great Grand Masti, as Shane Punjab Group's brand ambassador.
Ravi Bansal Managing Director, Shane Punjab Group, said that besides setting its footprint in all major North Indian states including Punjab, Haryana, Rajasthan, Uttarakhand and Delhi, it is considering enhancing its product portfolio to include spices. Recently, Shane Punjab Group has entered into real estate and hotel industry vertical as well. He further said that Shane Punjab Group has seven different brands available in different price and weight ranges, Shane Punjab Danedar Tea, Shane Punjab Gold Tea, Shane Punjab Yellow Tea, Shane Punjab Active Tea, Shane Punjab Smile Tea, Shane Punjab Superior Tea and Shane Punjab Premium Tea. The products are available in 1 Kg, 0.5 Kg, 250 grams, 100 grams, 50 grams, Rs 10 and Rs 5 packs.
He further shared that the Group intends to promote and market its products aggressively. This is precisely why it is airing its promos on prominent channels like Zee and advertising in almost all major newspapers. The Company has also been spending a considerable amount on dealer boards, posters, stickers, carry bags, hoardings and website. Besides Zee, it may soon advertise on other prominent channels as well.
No comments:
Post a Comment