By 121 News
Chandigarh 15th October:- Walmart India and WEConnect International, today announced the launch of the 'Women-owned' logo to identify products made by women-owned businesses. The logo was unveiledat the third annual`Think Big 2015: Women in Business Forum,' where more than 250 participants, including women entrepreneurs, corporate buyers, industry mentors, investors, and media came together to support the advancement of women in business.,
Walmart supported WEConnect International and WBENC in the creation of a Women Owned logo that can be used by businesses certified by WEConnect or WBENC to clearly identify products and services offered by women owned businesses. All women-owned businesses that are WBENC- and/or WEConnect-certified are eligible to display the logo on their product packaging.To use the logo, a business must be WBENC and/or WEConnect International certified, which means at least 51 percent owned, operated and controlled by a woman or group of women.
Unveiling the logo in India, Krish Iyer, President & CEO, Walmart India said that we are very proud of this initiative to help bring recognition to products made by women-owned businesses. Sourcing from women-owned businessescontributesto our reputation for great assortment and quality local products, and we are always looking for opportunities to increase our sourcing from women-owned businesses.
Elizabeth A. Vazquez, CEO and Co-Founder of WEConnect International, said that this is indeed a milestone and we are proud of the partnership with Walmart to provide opportunities to women-owned businesses to succeed.
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