By 121 News
Chandigarh 13th October:- Little, the pioneering 'app only' marketplace in the Online to Offline space (O2O), today announced the acquisition of Chandigarh based Trideal. Trideal is a curated deals marketplace offering popular deals across F&B, Wellness and Entertainment with over 1000+merchants. The company was incubated in Chitkara University, Punjab's Largest University. Trideal is engaged in providing the best deals and discounts on the purchase of goods and services by customers. Currently operational in the tri-cities of Chandigarh, Mohali and Punchkula, they get around 7000+ unique visitors thus helping generate business for their merchant partners.
Little was launched in July 2015 by Manish Chopra and Satish Mani, who previously founded Zovi. The company has been funded to the tune of $50Mn by Paytm, SAIF Partners and Tiger Global Management among others. Little, an 'app only' marketplace targets to be India's largest deals marketplace. The 'Little' app is both a hyperlocal deals discovery platform for customers and a significant sales channel for merchants. Little will build the largest and deepest merchant ecosystem in India. As part of the acquisition, the co-founders of Trideal and its core team will join the Little family.
Sameer Sharma, CEO and Co-founder of Trideal said that we are very excited to join the 'Little' family. With Little, our current customers will now get access to Little's large merchant and deals database. This will also provide a significant boost in business for our current merchants. It is a dream comes true for us to now be a part of India's pioneering O2O Company.
Dr. Madhu Chitkara, Chancellor, Chitkara University said that Trideal was incubated at the Chitkara Innovation Incubator. As a part of this program, original and scalable business ideas are given access to access to industry mentors, seed capital, and capacity building workshops among many other benefits. We are thrilled to see the growth that Sameer and his team at Trideal has achieved in a span of three and a half years. It is a proud moment for us to know that a company incubated in our University is now going to become a part of one of India's largest O2O companies. We wish them all the best and great success.
Speaking on the acquisition, Manish Chopra, CEO and Co-founder of Little said that Trideal has a large customer base and significant merchant database in Chandigarh offering excellent deals in the tri-cities of Chandigarh, Mohali and Punchkula. The core of Trideal is similar to that of Little – hyperlocal and irresistible deals to customers and a significant business partner to the merchants. Sameer and his team come with a good understanding of the O2O space. Hence, this acquisition fuels our expansion plans in Punjab.
With the O2O deals space in India being highly unorganized and about 99 percent of the commerce happening in the offline market, the 'Little' app is both a hyperlocal deals discovery platform for customers and a significant sales channel for merchants. Little will build the largest and deepest merchant ecosystem in India. Little has already enrolled 8,000+ merchants offering 27,000+ fantastic deals across 11 cities. With the 'app only' route, Little is soon beginning to revolutionize the O2O space in India. By March 2016, Little will offer 50,000+ deals across services like restaurants, movies, hotels, salons, gyms, spas and is expected to hit a GMV run rate of $170 million. They recently announced the appointment of Amisha Sethi as Chief Marketing Officer (CMO).
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