By 121 News
Chandigarh 09th October:- Mercedes-Benz and its group companies Mercedes-Benz India (MBIL), Daimler India Commercial Vehicles (DICV), Mercedes-Benz Research and Development India (MBRDI) and Daimler Financial Services India (DFS) inaugurated Safe Roads – Ahmedabad, a unique Corporate Social Responsibility (CSR) initiative, as part of the multi-city awareness road-show that started in New Delhi, earlier this year.
Safe Roads was inaugurated at L.D. College of Engineering, Ahmedabad by Jochen Feese, Head of Accident Research, Sensor Functions and Pedestrian Protection, Mercedes-Benz Cars, Manu Saale, Managing Director & CEO, Mercedes-Benz R&D India (MBRDI) and Parthiv Shah, General Manager, Computational Engineering, MBRDI.
'Safe Roads' is a collaborative initiative of Mercedes-Benz group companies along with JP Research, Apollo Hospitals and IIT Delhi. The partner organizations have supported the initiative with in-depth research information and data on the existing scenario of road safety in India. These research reports also provide indicators of how the scenario can be improved through education and enforcement of traffic rules.
Jochen Feese, Head of Accident Research, Sensor Functions and Pedestrian Protection, Mercedes-Benz Cars commented that safety remains a core value and of utmost importance for Mercedes-Benz and our business units stress safety as a priority for the user, as well as for the environment they are operating in. When we learned about the accident and fatality rates in India, we decided to develop the 'Safe Roads' CSR initiative. This is also in line with our spirit of good corporate citizenship – which translates into contributing to the society we operate in. We hope that our initiative will kick-start an era of road safety awareness and will support a new culture of road safety among the road users in India.
Manu Saale, MD & CEO, Mercedes-Benz Research and Development India added that technology, Innovation and Research go hand-in-hand in improving vehicle safety. With the Safe Roads initiative we have brought in a new era of safety awareness keeping the Indian road scenario in focus. Accidents and resulting fatalities can not only be greatly reduced through innovative technologies, but also through responsible driver and passenger behavior. Mercedes-Benz has developed state-of-the-art safety features in its products that have proven to be effective. At MBRDI alone there are over 100 engineers contributing to these technologies in active and passive safety of Mercedes-Benz vehicles with 54 patents filed on automotive safety alone. While there are policy and regulatory hurdles that exist in order to apply them in India, we hope that the 'Safe Roads' initiative will enhance the road user's awareness of such technologies, and will help persuading the legislators to ease these norms for the greater good of the society.
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